Dongfeng Trucks Enters the World Market

Dongfeng Trucks is a leading truck brand in China and produces heavy and medium duty truck. In September 2014, Dongfeng Trucks has made its first performance at the 65th IAA Exhibition in Hanover. The company has displayed three trucks on the show: Dongfeng KX, Dongfeng KL and Dongfeng KR.

The parent company Dongfeng Motor Group is ranked as number 113, by 2014 Fortune Magazine, with a turnover of USD 74 billion.

Dongfeng Trucks originates from the Chinese culture and has been developed based on trust, craftsmanship and well proven global techniques. The product range covers heavy and medium duty trucks, for demanding operations in long haul, regional and local distribution to tough construction, mining and other off-road operations. Its products are built for demanding operations in harmony with nature for the fast developing society of today.

“By participating in the IAA, Dongfeng Trucks has reinforced the awareness of our brand and products and further develop partnerships around the world.” says Gary Huang, president of Dongfeng Trucks. “Besides, Dongfeng Trucks will be represented by an entry in the 2014 – 2015 Volvo Ocean Race, which we have taken as part of our global marketing strategy. Participation in the world’s premier round the world yacht race will further enhance and strengthen the Dongfeng brand, recognition and brand awareness.” 

Dongfeng Trucks has established marketing and service networks in Southeast Asia, Africa, South America as well as Eastern Europe. The company is continuing to expand its worldwide sales and service network in new markets.

The first Chinese off-shore Team ever - is Ready for the Volvo Ocean Race Challenge

Dongfeng Race Team Starts Sailing on its Global Journey

Volvo Ocean Race has 40 years of history, representing the world's top competitive strength in offshore sailing competition. Dongfeng Race Team is a set up through global recruitment. The skipper Charles Caudrelier is a French professional, with multiple experiences. He will lead the11 top professional crew members to fulfill the nine-month long journey with ten stopovers, across the four oceans and five continents. There aresix Chinese crew members. This crew will be the first team ever with Chinese crew members in Volvo Ocean Race history. This has attracted great attention from the international media.

“Dongfeng Trucks is one of China's leading truck brands with 45 years of history. The product range covers heavy to medium duty truck. TheVolvo Ocean Race  - the world's top sailing race  - will globally promote the Dongfeng Trucks brand. With trust, professional and powerfulcombinations of new technology it will further support the Dongfeng Race Team in the sailing contest. The team will experience the fusion and forces of the nature" -  says Mr Huang Gang, President of Dongfeng Trucks.

“We have a strong foothold in South East Asia and in other strategic markets globally. Some of the ten stopovers in the Volvo Ocean Race will match our overseas objectives. The race will communicate and reinforce our brand awareness, product offers and it will further develop new business opportunities and partnership”, continues Mr Gary Huang.

Dongfeng Trucks is now in full operation with its global activities. The company has just successfully ended its debut at the Hannover International Auto show, IAA and is now focusing on the Volvo Ocean Race in Alicante, in Spain. These activities are just the beginning for Dongfeng Trucks to go globally.

The up-coming partnership with the Volvo Group is steadily moving forward. This partnership will create a platform for our mutual global objectives. The intention is to establish a strong and reliable partnership based on trust and understanding. This will truly be a win-win strategic partnership.

As for Dongfeng Trucks, the Race Team has opened new way toward its global journey. Just as Mr Gary Huang says  -  ”The Dongfeng Race Team not only carry the dream of Chinese sailors, conquering the ocean, but also stand for the Chinese dream for offshore sailing, and even more, it symbolize  DongfengTrucks’ way to go global.

The pavilion of Dongfeng Race Team – Dongfeng Trucks, Aeolus Tyres and the City of Shiyan - is located in the Race Village in the city of Alicante in Spain. It communicates corporate and products offers plus Chinese culture to the audience. There will be a Wudang Kungfu show which originates from the Dongfeng Trucks’ hometown near Wudang Mountain in the Hubei province in China. The information will be communicated during the full race. Dongfeng Race Team members will surprise the visitors with exciting onboard experience, race-watching and other amazing on-board experiences.

The Race will open to the public on Oct. 4th, 2014. The Leg 1 will officially start on Oct. 11th. There will be severe competitions through the In-port Races, Leg Races, and the Pro-Am Races.

Dongfeng Commercial Vehicles Co., Ltd. Joint Venture Officially Established

Leverage advantages of resources to accelerate the progress of globalization of the“Dongfeng” brand Dongfeng Commercial Vehicles Co., Ltd. Joint Venture Officially Established Committed to becoming the most competitive global commercial-vehicle alliance

January 26, 2015, Shiyan, Hubei – Exactly two years ago, Dongfeng Motor Group (DFG) and AB Volvo signed a master cooperation agreement to form a 55/45 commercial-vehicle joint venture in China. Today marks the establishment of the joint venture, named Dongfeng Commercial Vehicles Co., Ltd. (DFCV), ensuring excellent opportunities for the Dongfeng brand to grow both inside and outside China.

DFCV will develop, manufacture and sell Dongfeng-branded vehicles. Its products cover a full range of medium-duty trucks (MDT) and heavy-duty trucks (HDT), buses, special vehicle chassis, engines and transmissions. By utilizing the technologies and expertise of both shareholders, DFCV will continuously improve its operations, such as product development, product planning, production, sales and marketing. The company will serve both domestic and overseas customers and develop its operations to meet the needs of a growing overseas customer base.

At today’s inauguration ceremony, DFG Chairman Mr. Xu Ping said the establishment of the new joint venture will enhance the competitiveness of DFCV’s core business, strengthen its R&D expertise in complete vehicle and key powertrain components, and actively expand its overseas business, which will increase the competitiveness of the Dongfeng brand in the global market.

Olof Persson, President and CEO of Volvo, has the following comment:“ The establishment of DFCV entails a fundamental change in the Volvo Group’s opportunities in the strategically key Chinese truck market, which is the largest in the world. Together with Dongfeng, we will build a globally competitive company with excellent potential for growth and profitability inside and outside China.”

Huang Gang, President of DFCV, says:“ DFCV will cooperate based on the principles of respect, trust and win-win. We are dedicated to strengthening our leading position in China and making Dongfeng Trucks a well-known global brand.” 

DFCV’s registered capital is RMB9.2 billion, with AB Volvo owning 45% and DFG 55%. The Board of Directors comprises four members from DFG and three from AB Volvo. The Chairman of the Board and President of the company are appointed by DFG, and the Vice Chairman of the Board is appointed by Volvo. Mr. Zhu Fushou, President of DFG, serves as the Chairman and Mr. Huang Gang is the President of the company.

Since DFG and AB Volvo signed the master cooperation agreement in Beijing on January 26, 2013, both parties have worked together to obtain a series of governmental approvals and plan future business projects. As of today, all of the requisite legal approval processes, for both the Chinese government and the EU Commission, have been completed. 

DFCV has now completed a period of two years of preparation leading up to the launch, which has encompassed a process of active communication, interaction and discussion with AB Volvo. The two parties have reached a mutual understanding in their strategic alliance. The deepened knowledge in both value chains also lays a solid foundation for the future development of the new company.

At today’s ceremony, DFCV announced its strategic vision – From Chinese Dongfeng to global Dongfeng– with a three-step roadmap:(1) remain a leading Chinese truck brand, (2) develop a solid presence in key growth markets and (3)in due course enter mature markets and become a globally recognized and respected brand. 

Dongfeng Trucks is the leading truck brand in China. The company is also in the process of building a global sales and service system. The Dongfeng Motor Group, with its operating revenue reaching USD 74 billion, is ranked 113th out of the Fortune Global 500 in 2014. The market share of heavy-duty trucks produced by DFCV is 16%, with the sales reaching 150,000 units.

The Volvo Group is one of the world’s leading manufacturers of trucks, buses, construction equipment, marine and industrial engines. The Group also provides complete solutions for financing and service. The Volvo Group, with its headquarters in Sweden, employs about 100,000 people, has production facilities in 18 countries and sells its products in more than 190 markets. In 2013 the Volvo Group’s net sales amounted to about USD 42 billion.